![]() ![]() "The answers we got back had to do with representing a diverse way of thinking and relating to women, and showing more types of women, so that all types of women could see themselves in the brand."Īs Victoria's Secret sets out to deliver on these promises, here's a roundup of the plus-size models the brand has hired to date. "Based on what women told us - talking to women over the last year and a half even more to understand where we had gotten off track as a brand and how we need to show up for women going forward - is that they want us to change," Martha Pease, Victoria's Secret's chief marketing officer, told WWD in June 2021. Internally, a similar shift was happening, with new executives and partnerships set in place to help shape the brand's future. Victoria's Secret also unveiled its first Mother's Day campaign in 2021, which boasted maternity offerings the brand didn't have previously. In a long overdue move, Victoria's Secret hired its first plus-size model, Ali Tate-Cutler, in 2019, supposedly signaling the start of a new chapter for the retailer. In the future, Tate-Cutler hopes that Victoria's Secret will work even harder to curate more inclusive brand messaging. In the past, Victoria's Secret did not hire models above a size 12. As new players quickly gained market share with their inclusive campaigns and catwalks, the financial and social pressure forced the company to take a different approach. In 2019, the lingerie brand sought to repair its image with the hire of size 14 plus-size model Ali Tate-Cutler. As revealed in the new Hulu documentary "Victoria's Secret: Angels and Demons," models who got their start at the brand reported being overworked, and their bodies were retouched and hypersexualized to maintain the Victoria's Secret idea of what's considered sexy.Įventually, this form of "male gaze" marketing fell out of favor - in part because of competition from more inclusive brands like Savage x Fenty and ThirdLove and in the wake of the #MeToo movement - leading to a slowdown in sales. Casting mostly white, thin-bodied models in its ad campaigns and controversial runway shows, the brand championed a narrow, noninclusive view of beauty for decades. Founded in 1977 as a lingerie store, the conglomerate enjoyed decades of success while promoting a singular vision of sexiness. I thought if I didn’t acknowledge it, no one would notice,” she admitted on Instagram on October 7 about a conversation she had with the mother-daughter team StyleLikeU.Victoria's Secret has long neglected the plus-size community. “Getting real about how I never acknowledged my body when I was younger because I never wanted people to really look at mine and realize I was fat. Flaunt your trendy fashion sense with plus size clothing fo women from Sears. She recently opened up about what it meant to be “plus-sized” in a world where beauty norms have a lot to do with the number on the scale. The beauty is represented by Milk and Muse Model Management and is also the host of “The Love You Give” podcast, which covers various lifestyle topics from sex to building a business. Great step in the right direction for bodies,” Ali wrote on social media to announce Victoria’s Secret’s new partnership with lingerie line Bluebella on October 5. “I believe I’m the first size 14 on Regardless I’m pretty stoked to work with a brand I idolized when I was a teen. She shared the news with her followers and praised the company for moving forward. Victoria's Secret just got its first plus-sized model: 'It felt surreal' Rasha Ali USA TODAY 0:00 1:39 Victoria's Secret just got a little more inclusive. ![]()
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